What is affect and why is it important for humans? How can feelings be defined and what is their relation to emotions and consciousness? What might be used in making a soft robot? Professor Antonio Damasio (University of Southern California, USA) discussed these and other questions in his honorary lecture, entitled 'Feeling, Knowing, and Artificial Intelligence'.The talk was delivered on April 16 at the at the XXII April International Academic Conference held by HSE University jointly with Sberbank.